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Your Privacy Rights

Thank you for visiting us online at (the “Site”).  We are committed to protecting and safeguarding consumer privacy on the internet, especially for children.  The Heads Up! Foundation is a Texas non-profit organization (“HEADS UP!”, “We” ,“Us” or "Our"). Our corporate office is located at 2531 Club Terrace Dr. Dallas, TX 75231.  HEADS UP! is pleased to provide information to all its guests about its online privacy policy (“Privacy Statement”).  Please be assured that HEADS UP! values the privacy of its visitors to its Site and is dedicated to protecting your personal information and provide you with Notice, Consent, Security and Access.

Information Covered by This Statement

This Privacy Statement applies to information, including personal information, collected about you by HEADS UP!.  Personal information is information that could reasonably allow you to be identified.  Some HEADS UP! pages may contain links to non-HEADS UP! sites.  We are not responsible for the privacy policies of those sites.  We recommend you review the privacy policies of each site you visit.


Information We Collect

We may collect information about you from a variety of sources, includes information we collect from you directly; information we collect about you when you visit our site, use our services, or view our online advertisements; and information we collect about you from other sources.  We collect personal information about our users over time and across different websites when you use this website or service.  Third party service providers may also collect personal information this way.

Information we collect directly from you:

We collect information directly from you when you choose to register with our site, participate in our offers and programs, purchase products from our site, call Guest Services, or otherwise provide information directly to us.  The following is what we may collect directly from you:

  • Name, email address, postal address

  • Username and password

  • Phone number or mobile number

  • Age

  • Date of birth

  • Demographic information

  • Payment information (such as a credit card)

  • Future communications preferences.


Information we collect when you visit our sites, use our services, or view our online advertisements:

We use cookies and other technologies to collect information about you when you visit our sites, use our services, or view online advertisements.  The following is what we may collect directly from you:

  • Your browser type and operating system

  • Web pages you view

  • Links you click

  • IP address

  • Site you visited before coming to our site

  • HEADS UP! emails you open and/or forward

  • HEADS UP! offers or links you connect to via emails


Information we collect from other sources:

We may obtain information about you from other sources, including commercially available sources, such as data aggregators and public databases.  The following is what we may collect directly from you: 

  • Name, postal address

  • Age

  • Income level

  • Marital status and number of children

  • Consumer and market research data

  • Purchase behavior

  • Publicly observed data or activities, such as blogs, videos, internet postings, use generated content, and in-store shopping behavior.


All of the information we collect about you may be combined, which helps us tailor our communications to you and maximize your customer experience with HEADS UP!.

“Do Not Track”

Do Not Track (DNT) is a privacy preference that users can set in certain web browsers.  When a user turns on DNT, the browser may send a signal or other message to web services requesting that they “do not track” the user.  At this time, we do not change our practices in response to Do Not Track browser settings.  For information about do not track, visit


How We Use This Information

To provide offers, products and services.  We use the information we collect to provide the products and services you request, to tell you about other products and services offered by HEADS UP!, and to manage our sites and services.


The following are ways we may use the information we collect about you:

  • Send offers and information

  • Develop new products and services

  • Enroll you in contests, programs, or offers you request

  • To provide you with other services that we have offered to you

  • Create and manage your account

  • Process payment for purchases or other services

  • Protect against or identify possible fraudulent transactions

  • Provide you with customized, unsolicited offers and information about HEADS UP!’s products and services

  • Develop and provide advertising tailored to your interest

  • Analyze the use of our products, services and sites.

  • Understand how you arrived at our site

  • Determine the effectiveness of our advertising

  • Enforce our Terms and Conditions and otherwise manage or protect our business.


Your Choices & Access to Your Information


We give you choices about how we communicate with you.

Electronic Communications.  We only send you promotional email messages if you provide us with your contact information and opt in to receive the messages.  You can stop receiving promotional email messages from HEADS UP! by following the instructions provided in any such message you receive.

Postal Mail.  We may mail you unsolicited offers or product information that we believe is of interest to you.  Promotional postal mail may contain opt out instructions, and you can stop receiving promotional postal mail from us by following those instructions.




You can view, correct or update the personal contact information you provide us by navigating to “My Account” and logging in with your username and password. 


How to Opt-In and Opt-Out of Communications


Our Site provides you the opportunity to opt-in and opt-out of receiving communications from HEADS UP!.  To have your information removed from the HEADS UP! database, please contact us with your request online, by email or by phone as follows:



Visit the “My Account” section on our website, and follow the instructions provided.


By email: 

Send an email to from your email address of record with a subject line of UNSUBSCRIBE.


Click “Unsubscribe”:  

Each email we send you contains an “UNSUBSCRIBE” link at the bottom of the email.  Open your email, click “UNSUBSCRIBE”, and follow the instructions on the screen to change your communication preferences.


By U.S. Mail:  

Let us know that you do not wish to receive some or all of these promotional communications by writing to us at HEADS UP! Guest Concerns, 2531 Club Terrace Dr. Dallas, TX 75231.


PLEASE NOTE:  If you choose to stop receiving promotional messages from us, we will honor your request.  However, we may need to retain the information we have collected about you for record keeping, analysis or other reasons, to the extent permitted by law.


Tracking Tools:  Cookies, Web Beacons and other Technologies

We may use tracking tools to serve you with interest-based advertising and to better understand your behaviors and browsing activities.  We might permit third parties to gather information through our websites, including for behavioral advertising purposes.  You can opt out of online behavioral advertising by going to


A cookie is a small file placed on your computer when you visit a site that can be understood by the site that issued the cookie.  We use cookies to monitor how our sites are used and to help personalize your online experience.  For example, when you register on our site, we may store a unique code in a cookie on your computer.  The next time you visit our site from that computer, our servers use the cookie to recognize you.  We can then use the information you provided when you registered, combined with your activities, on our sites to provide you advertising and offers of interest.  Most browsers automatically accept cookies.  Your browser gives you the ability to delete or reject browser cookies.  If you block cookies, certain features on our website may not work.  We do not store any sensitive personal information about you in the cookie.  If you block or delete cookies, not all of the tracking that we have described in this policy will stop.


Web Beacons: 

Web beacons are small bits of code embedded in web pages or in emails.  We may use web beacons to deliver or communicate with cookies, to count users who have visited a web page, and to understand usage patterns.  We also may include web beacons in e-mails to learn if messages have been opened, acted on, or forwarded.


Other Technologies:

Examples of other technologies we may use to provide better service to you include:

  • Web Session Variables.  Information that is passed from one web URL to another as you browse.

  • Brower plug-ins/add-ons.  Additional web components that you may need to be installed to enable certain web features on our sites.  You have the option not to install these components.


Information Sharing, Service Partners and Affiliates


Third-party service providers: 


We rely on third-party service providers to perform a variety of services on our behalf.  In so doing, we may need to share your personal information with them. 


Please note that we provide our service providers with only the personal information they need to perform their services and require that they protect this information and not use it for any other purpose.


For example, we may rely on a service provider to:

  • Host our sites and deliver our email messages.

  • Contact contest winners, manage payments or take other actions on our behalf.

  • Analyze data, sometimes combined with other sources, to send more targeted communications to you.

  • Conduct research and analyze data to improve our products, services and sites.


In addition, we may also rely on a service provider to:

  • Combine personal information about you that HEADS UP! has collected with personal information about you that our business partner has collected so that we can jointly send tailored promotional communications to you.  In such instances, our business partner will not have direct access to any information we share about you with the service provider, and only the service provider will be allowed to use the combined set of information to send you joint communications that we hope will be of interest to you.  If you prefer not to receive these joint communications, you can always opt out by sending an email to with your specific request.

  • Perform other services that we request.


We provide these companies with the personal information they need to provide these services on our behalf.  We require these companies to protect this personal information and to not use the information for any other purpose,


Other situations:


We may disclose your personal information:

  • If HEADS UP!, a HEADS UP! entity or business is sold to another company

  • To protect and defend the rights and property of our customers, the public, or HEADS UP! (including the enforcement of our Terms and Conditions); and

  • When we believe disclosure is necessary to comply with law, regulatory requirements or requests from public authorities.


Aggregated and non-personal information: 


We may share aggregated information that cannot identify you for general business analysis.  For example, we may disclose the number visitors to HEADS UP! sites or services.

Information Security

We use technical, administrative, and procedural measures in an attempt to safeguard your personal and other information from unauthorized access or use.  No such measure is 100% effective though, so we do not guarantee that your personal and other information will be secure from theft, loss, or unauthorized access or use, and we make no representation as to the reasonableness, efficacy, or appropriateness of the measures we use to safeguard such information.  Users are responsible for maintaining the secrecy of their own passwords.  If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us by contacting us at


Please note that email may not be encrypted and cannot be considered a secure means of transmitting credit card numbers.  HEADS UP! will never ask you to submit your credit card information via email.


Children’s Online Privacy

Like you, we have children of our own and are concerned about their safety when they use the internet.  We want you and your family to be safe while visiting our Site.  That is why, consistent with the Federal Children’s Online Privacy Protection Act of 1998 (“COPPA”), we will never knowingly request personally identifiable information from any child.  We urge parents to regularly monitor and supervise their children’s online activities.  No one under the age of 18 should submit any personal information to us without the consent of a parent or guardian.

Changes to This Privacy Policy

We will post changes to this Privacy Policy and update the effective date when this Privacy Policy is updated.  The changes will take effect as soon as posted.  We encourage you to periodically review this page for the latest information on our privacy practices.

HEADS UP! will only use your personal information for purposes intended as detailed in this Privacy Statement unless we have obtained your consent to use it for other purposes.

Consumers with Disabilities

We are committed to world-class service for all of our guests.  In compliance with the Americans with Disabilities Act As Amended and other state, local and provincial laws, we provide effective communication with our hearing-impaired customers and assistance for customers with any special need.  Please let us know how we can accommodate you!


Refund Policy

There are no refunds. If you need further assistance, contact our support offices at

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